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Private sports team investing is no longer a niche strategy. It is becoming one of the most active areas of alternative investing, driven by rising team valuations, limited supply, expanding media rights, global fan bases, women’s sports growth, and new rules allowing more institutional capital into team ownership. Between 2019 and 2024, private equity firms invested more than $55 billion into sports-related assets, including franchises, leagues, media rights platforms, data

Sports team investing has evolved. Whether you own a minority stake in a football club, participate in a multi-club ownership strategy, or invest through a sports fund, managing these assets has become increasingly complex. Ownership documents, capital calls, valuations, shareholder updates, and financial reports often live across spreadsheets, emails, PDFs, and shared folders. That creates unnecessary risk. Professional investors expect a centralized view of every investment

12Plus is a sports team investment platform helping investors track minority team stakes, source private club deals, pool capital, and manage sports ownership portfolios. Sports team investing is entering a new era. For decades, owning a professional sports team was mostly reserved for controlling owners, legacy families, and billionaires. Today, the market looks very different. Investors are acquiring minority stakes in teams, backing football clubs, forming athlete-led owne